Three questions. Routes you to the right method, what it costs, and how long it takes to run.
Step 1 of 3
Question 1 of 3
When was your pricing last reviewed?
Less than 6 months ago
Recent review. Potentially stable.
6 to 18 months ago
Due for a check-in
More than 18 months ago
Likely overdue for a full review
Not sure, or we've never formally reviewed it
Common at early-stage and fast-moving companies
Question 2 of 3
Have you run formal pricing research before?
Yes, and it shaped our current pricing
Research completed and applied to the decision
Yes, but it didn't reach the decision
Research done, pricing set separately
No. Never formally.
Pricing set by unit economics, competitive comp, or gut
Question 3 of 3
What are you trying to solve?
Setting a price for something new
New product, new market, or significant repositioning
Testing whether our current price is right
Checking sensitivity or planning a potential change
Redesigning tiers or packaging
Feature bundling, tier architecture, upgrade paths
Quick pulse check. Limited time or budget.
Need a directional read, not a full study
Your pricing research method
DIY estimate
Full-service estimate
Bring this to your next pricing conversation
Method:
Cost range:
Timeline: